Media technologies for businesses encompass all the tools and systems that allow the creation of, distribution and consumption of digital media in today’s digital-first society. They include everything from streaming platforms to cloud computing tools for managing social media to predictive analytics. Integrated media technologies (IMT) aid organizations in reducing complicated tasks and improve customer experience. They also deliver measurable business results.
The development of new media technologies such as social media, streaming platforms and immersive experiences have changed the business model of the past and spurred growth in the media sector. Media technologies may not have created the global village that Marshall McLuhan imagined, but they continue to transform spatial and social relationships.
Streaming platforms permit users to access content via the internet which can reduce the costs and time to market for broadcasters, and opening up new revenue streams. Streaming also offers increased flexibility in how and where viewers consume content, and predictive analytics can enhance the user experience for improved retention rates.
As more media companies move to subscription-based or membership-based business models, they need sophisticated solutions that support their entire customer lifecycle including seamless signup flow and flexible payment methods. They also need data-driven retention strategies. Subscription management software provides solutions for acquiring subscribers as well as automated billing, seamless communication with customers and advanced analytics.
For small and medium-sized enterprises, integrating these new media technologies can be challenging. Working with an on-premise digital media provider could be a game-changer, as they provide unified and seamlessly integrated solutions that enable small companies to provide an seamless experience across all channels.
